Optimize your performance

Danielle Rossen will personally help take your media presence to the next level


Danielle Rossen was Vice-President of Original Programming & Production for ABC News. Rossen has been shaping stories for more than two decades as a senior producer for ABC’s 20/20 and Primetime Live.

Consumer Insight

Research shows consumers and viewers want authenticity. Are you ready for your close-up? Prepared to deliver your message in a powerful and concise way? We will make sure you have the tools to crush it.


Rossen Media prepares you for television appearances, digital videos, presentations and speaking engagements.


We have successfully trained CEOs, Lawyers, Litigators, Crime Victims, Government Officials, National Television Hosts, Chefs, and Social Media Influencers. We customize our program to fit your exact needs.

Training Day

We utilize the specialized Rossen Performance Plan (RPP), an immersive and interactive technique to ensure success. By the time you leave, you’ll have enormous confidence.

Next Steps

Free consultation. Contact us on the form below, and we’ll get back to you immediately.


Competitive prices. We are a boutique firm with more experience than the “big guys” and lower overhead.

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Meet Our Team


danielle rossen

Danielle Rossen is a veteran television news executive. Most recently, Rossen was Vice-President of Original Programming & Production for ABC News. Rossen has been shaping stories for more than two decades as a senior producer for ABC’s 20/20 and Primetime Live. In her many roles, Rossen worked closely with Diane Sawyer and Barbara Walters — helping to craft some of America’s biggest stories on the country’s biggest platforms. In addition, Rossen created and oversaw the hit ABC program “What Would You Do?”. Rossen  is married to another television superpower, Jeff Rossen. Jeff created the popular “Rossen Reports” consumer franchise on NBC’s Today Show.

Rossen has worked on interviews with Presidents, Senators, CEO’s, and other newsmakers including Monica Lewinsky at the height of the scandal.

Now, Rossen is putting her experience to work for you from media training to crisis management….video production to strategic messaging.

Jamie Altschul

An accomplished media and marketing executive, Jamie Altschul has a proven track record of leading teams and sparking innovation. During her tenure in publishing, Altschul held roles as publisher and marketing director for many of the world’s most respected media brands such as The Wall Street Journal, Vanity Fair, Town & Country and Vogue. She was the creator of WSJ Magazine, Town & Country Travel and Modern Luxury Palm Beach. Altschul spent 8+ years as Executive Director of Business Development for the Conde Nast Media Group where she solidified her reputation as being a creative innovator of custom content and integrated marketing solutions from inception to execution.  
After relocating to South Florida in 2017, Altschul parlayed her experience, business acumen, media relationships and voice on behalf of clients as a marketing and public relations consultant.

Ed DeMask

Ed DeMask is a well-known journalist with extensive experience in public relations, marketing and strategy.

For the last two decades DeMask has been developing, crafting and executing high-level message for some of the biggest brands in the world, including Dow Chemical, Lucent Technologies, FMC Corporation, Syngenta, General Growth Properties, U.S. Robotics, GlaxoSmithKline, Tomboy Tools and more. 

DeMask has also worked with with every type of industry partner, from manufacturing, retail, women’s apparel, construction, real estate, homebuilding, pest and turf control products and more. 

In addition, DeMask’s marketing background in ushering products from the drawing board to the sales process is unparalleled. He has has helped many Fortune 500 companies expand their business. Startups, too. 

DeMask is a master at both consumer and trade media, with relationships nationwide.

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Video Consultations

Due to COVID-19, we are now offering our services via video chat in addition to in person under proper safety guidelines.